Revenus-Locatifs Group is a group of companies that includes a real estate agency, a consulting firm, and a general building company. It focuses on rental real estate investments in the Parisian region.
I oversaw the redesign and improvement of the company’s digital presence. The goal was to provide potential clients with a more user-friendly, informative, and engaging experience.
Scope
- Automation
- SEO Optimisation
- Web Design
- Web Development
Tech used for this project
- Adobe XD
- Data Studio
- Google Analytics
- Google Search Console
- Mouseflow
- Webflow
NB: This is the Mouseflow Tracking Demo. Not the actual data from RL.
The process
We conducted extensive research on the company’s target audience and their needs. Additionally, we studied users’ behaviour using Mouseflow. We used this research to inform the design of a new website that was visually appealing, easy to navigate and provided the necessary information for investors to make informed decisions.
We also implemented various digital marketing strategies, such as search engine optimisation, to drive traffic to the website and increase visibility and notoriety.
The outcome
The company saw a significant increase in traffic to their website and a higher conversion rate.
Through the redesign and digital marketing strategies, we were able to improve the overall investment experience for both the company and its investors.
Before
x Unclear menu
x CTA not optimised
x High bounce rate
After
✓ More effective HP
✓ Lower bounce rate
✓ Simplified navigation
Let's work together!
I would love to learn more about your business and the position you feel I will be a good fit for. I am ready for a new adventure!