As part of my mastère 2, we were tasked with ideating and creating a campaign to promote the company’s products across multiple platforms, from OOH advertising to social media posts.

Melvita is a company based in Lagorce, France, that sells body, face, and home products. The company was founded in Ardèche, France, in 1983 and started selling natural skin and body care and toiletries.

In 2002, it became one of the first brands in France to get the ECOCERT label for certified organic health and beauty products. Melvita is France’s largest certified organic beauty brand and has more than 400 products.

Scope

  • Advertising
  • Activation Campaign
  • Content Creation
  • Graphic Design

Tech used for this project

  • Canva
  • Photoshop
  • Premiere Pro

The process

My team and I began by conducting research into the target audience and the company’s unique selling points. From there, we developed a creative concept that emphasized Melvita’s commitment to natural and sustainable ingredients. This proposal also includes a campaign concept and key message.

The outcome

My team and I leveraged our creative expertise to deliver a message that resonated with their current consumers and a new audience.

Let's work together!

I would love to learn more about your business and the position you feel I will be a good fit for. I am ready for a new adventure!